Inner & Outer Transformation

The Beauty of Becoming

I discovered my love for all things beauty at the young age of 8 when my mom allowed me to experiment and explore her makeup bag. By age 9, I came up with a plan to trade in my chore of mowing the lawn in the Florida heat and instead make money by doing manicures for family and friends. By age 18, I was working full-time as a skilled makeup artist.

After a terminal diagnosis, I followed my intuition to Savannah, GA with a makeup box and a dream. I built a thriving career serving high-profile clients, magazines, and TV shows, known for my artistry, uplifting spirit, and positive energy.

Through prayer and mindset, my body healed completely. That experience deepened my faith in the power of holistic and emotional wellness and changed how I saw beauty forever.

albino african american female woman with red lip on white Josh W. Fritz

Beyond the Mirror

Working with me, one-on-one or with a group, is an invitation to clear what no longer serves you, both in your makeup bag and in your mindset. I use a special blend of emotional intelligence coaching and mirror work along with my background in high-level beauty artistry to help women see themselves with refreshed eyes and express their power clearly.

Women in leadership and entrepreneurship learn to embody their confidence from the inside out, refine their personal brand, and show up in every room as their most radiant selves.

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"When you dream in beauty, you create new ways of being."

-Jules De Jesús Fritz

Confident, Capable, and Seen.

My work has always been about transformation — first through makeup, and now through self-mastery. After years of leading artists and clients in the beauty industry, I began teaching a deeper kind of beauty: one that starts within. Through my signature workshops and coaching, I show you how leadership is an inside job.

My work helps women move from performing confidence to embodying it. No fake it til you make it.

Together, we align with the truth of who you are and refine your outer presentation. You become beautifully and authentically, you.

On-Demand "Get the look" Complete Online Makeup & Skincare Course

Grab your makeup bag & let's get ready together

Get ready with Jules

Emotional Intelligence + Beauty

Self-care and emotional regulation are a dynamic duo when paired together. One of the easiest ways to start practicing mindfulness is with your beauty rituals.

Together, we'll create a personal care routine that works for you and your life to support your total wellness.

Working with me is an invitation to clear what no longer serves, in both your makeup bag and in your mindset.

The Art of Being Seen

With coaching and in retreats, we explore the art of being seen, becoming, transforming from the inside out. Your outer beauty becomes a reflection of your inner clarity, compassion, and acceptance.

💫 Learn simple beauty and presence practices that build confidence

💫 Experience mirror work as a tool for compassion and self-acceptance

💫 Explore emotional intelligence strategies that support resilience and authentic self-expression

💫 Walk away with a renewed sense of self that radiates and feels as authentic as it looks.

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Testimonials from women like you...

It was the most extraordinary experience to clear out my makeup bag and mindset with Jules. I had an entire paradigm shift! You just gotta do this!

--Emra Smith, Author & Speaker

I went in ready to work on the outer beauty, but got a much needed lesson for my soul. I learned that my beauty radiates from the woman I am, and not from the shade of lipstick I wear!

--Jodi Clark, Realtor

This time was such a major blessing for me. I felt as free as a butterfly after learning how to move forward post-pandemic. Take advantage of the true treasure we have with Jules.

--Deb Purcell, Nutrition Director

V.O.I. = Value on Investment

I’ve spent my life loving the art of transformation from creating beauty behind the scenes in TV, film, and fashion, to guiding leaders and entrepreneurs to clear away the noise, see themselves fully, and lead with grace and grounded power.

My life experience, expertise in leadership and entrepreneurship, corporate wellness, combined with my experience as a highly-sought after celebrity makeup artist and educator guides women to release self-doubt, refine their personal brand, and show up in every room, screen, or stage as their most powerful, radiant selves.

Schedule a call and let's talk about your unique needs.